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Understanding MedTech Buyer Personas: From Innovators to Laggards, and How to Speak to Each
When a medtech startup brings a breakthrough idea to life, it’s often the result of years of research, testing, and regulatory navigation. But even the most transformative innovation can struggle to gain traction if the marketing doesn’t connect with the right audience in the right way. That’s where buyer personas, and understanding how people adopt new technologies, make all the difference. Because in medtech, you’re not just selling a product. You’re selling trust, innovati
appleorchardmarket
13 minutes ago5 min read
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How to Stand Out on LinkedIn When Everyone Is Using AI
Let’s be honest, AI has made it easier than ever to create content. LinkedIn feeds are now flooded with polished posts, long-form...
appleorchardmarket
Jun 124 min read
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How to Optimize Your LinkedIn Profile for Better Connections and opportunities
LinkedIn is more than just an online resume in today's professional world, it’s a powerful networking tool that can open doors to new...
appleorchardmarket
Apr 103 min read
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What is a LinkedIn Social Selling Index (SSI) and why is it important?
If you're using LinkedIn to grow your professional network, build brand authority, or generate leads, then understanding your Social...
appleorchardmarket
Feb 202 min read
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Maximizing Your Leads on LinkedIn: A Guide for Startups and Scale-Ups
LinkedIn is a powerful platform for generating leads and building relationships, especially for startups and scale-ups looking to grow...
appleorchardmarket
Feb 204 min read
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Storytelling for Science: How Med-Tech Startups Can Use Storytelling to Simplify Complex Technologies.
In the med-tech industry, ground breaking innovations often come with complex technology and scientific language that can make it...
appleorchardmarket
Nov 14, 20246 min read
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